The 80% of online purchases within households are made by women, and 59.8% of commercial transactions in the network correspond to them, while 40.2% are attributed to men. Today woman buy everything online from self care products to home decor, they can even buy a nice house near the beach online with baja rosarito realty without problem.
The female presence in digital fairs
Two of the most important fairs in Spain and all of southern Europe on commerce and digital marketing, OMExpo and in Retail, “Shop, the future of retail” are run by a woman. Her name is Laura Davila, she runs a 100% female team and her business group has a female staff of 80%, and affirms that “women are playing a key role in the digital transformation and in the field of commerce and marketing. on-line”.
The purchases of them and them
The incorporation of women in the labor market and the increase in their purchasing power has a direct impact on their reflection on the digital economy, since they buy 78% in the fashion sector and 64.3% in the beauty sector, according to the source . Fruzzel’s account manager, Marc Curto, comments: “Changes are taking place in this area and the number of men who buy beauty or personal care products increases day by day”.
Men “buy more than women by smartphones”
The most direct ways to buy seem to work better in the male world and sales strategies such as e-mail marketing are the most used by them. However, women are more attracted to content marketing, influencers and social networks. Even within social networks there are also diverse preferences, preferring men to use more Twitter, Spotify, Line and Tinder, and women Facebook and Instagram, according to the aforementioned sources.