The Marketing behind the labeling of the products

The Marketing behind the labeling of the products

When we walk through a supermarket, store or grocery store, among others, at all times we receive a large amount of information. One part is disclosure of the product or service and in another case are commercial or marketing actions to encourage purchases. In the case of the first option is useful information, of interest for our security or for our convenience. This type of information is stipulated in the legislation and perfectly defined like the information that your dentist in Tijuana gives you about the health of your teeth.

To these labeling obligations, we can find another series of brands and labels to which companies can adhere voluntarily, to transmit us useful information and above all to give us security about their behavior in environmental matters, in social action issues or of product quality safety.

This type of labels come from certifications usually called third-party certifications, that is to say, that a non-company organism reviews and audits that complies with the standards of the chosen label.

At European level there are recognized standards such as Ecolabel or eco-label. The flower indicates the level of protection that the product and its protection has acquired in its preparation.

In the case of EMAs, the brand identifies companies and organizations that take measures to minimize the effect on the environment. Other brands of Galician origin that can be found in the stores is the Galicia Calidade brand of brands of Galician origin, or the CRAEGA certification.

Under this premise the labels must give a series of specific information such as the origin of production, company name, physical location, and means of contact. In addition, the composition must appear explaining materials of origin, and specific levels of purity, richness, quality, efficacy or safety. The label must determine the recommended term for its use or consumption, in case of expiration.

Another factor of interest is the obligation to reflect the net content of the product to know the fractions or the number of units where appropriate. And a key factor is the section of instructions for use, safety warnings or management advice or maintenance. It is also essential to identify the batch of manufacturing origin.

To these labeling obligations, we can find another series of brands and labels to which companies can adhere voluntarily, to transmit us useful information and above all to give us security about their behavior in environmental matters, in social action issues or of product quality safety.