Special events have a powerful impact on a brand’s product launch; if the show is a hit the product will resonate in the minds of consumers as being an innovative “must have” item. If the show is bland and vanila, then the likelihood viewers will regard the brand and product as something to yawn at is probable. This is why corporations invest so heavily with stage lighting design companies that offer 3D mapping and other digitally immersive experiences; when you blow the audience’s mind, you win their business. Here are four artistic digital immersive experiences that stage design companies produce for special events.
3D Mapping for Special Events
3D mapping is a popular form of stage design technology used in branded special events, theatre, rock concerts, and a number of other venues. Also known as video mapping and 3D projection mapping, it uses projection equipment with spatial augmented reality to transform objects with irregular shapes into things that seem to be alive. When these objects come to life they play pivotal roles into the special event production or in its design elements. For example, an industrial landscape or some large boulders behind a stage can be used as a projection surface to engage with the stage production by blending its theatrics into the events theme. When special event coordinators hire companies to plan a 3D mapping strategy, a branded product release is destined to be unforgettable.
Experimental installations are essential for meeting and exceeding the demands for high-powered technology in special events. These require the design and construction of flawless living systems existing within genomic and post-genomic environments. Often, significant research is required to execute the fundamentals . Stage design companies for special events that offer digital immersive experiences will use experimental installations with platforms using cutting-edge equipment to create artistic feats like projection domes.
Virtual Reality for Branded Special Events
If you really want to stun your audience in a digitally driven immersive experience they will never forget, virtual reality is a technology worth having a consultation with a stage design company over. Also known VR (for short) and augmented reality, this technology is made possible by a scenario that is computer generated designed to simulate an experience through perception and the senses. This can be an immersive environment similar to the real world or one designed based on total fantasy creating an experience not possible in physical reality. Virtual reality systems may also layer virtual information over a live camera feed into headsets, smartphones or tablets giving the user the ability to view and engage within three-dimensional images.
Most augmented reality commonly uses VR headsets or multi-projection environments. Professional stage design companies that specialize in digital immersive experiences also use physical environments or props in relation to generate realistic images, sounds and various sensations that simulate a user’s physical presence and awareness in a virtual or environment. Sila Sveta used virtual reality when commissioned by the auto company Audi to unveil the Q7 where VR glasses were worn by participants in a common virtual space to experience the Audi design in a virtual world.